ParkJockey / REEF Technology · 2018–2021
European technology & infrastructure deployments
Field deployment leadership across parking technology and multi-use infrastructure, joining ANPR, access, barriers, payments, networking, signage, utilities and live operations into working sites.
Project gallery
Project photography, design, field imagery and digital capture
Role
Deployment Manager → Director, European Deployments & Field Services
United Kingdom & Europe
Challenge
Every location combined physical constraints, third-party contractors, networking, payment hardware, customer operations and a fixed go-live window. Integration risk sat at the boundaries between systems and suppliers.
Outcome
A hands-on deployment approach connected design decisions to commissioning and live-site realities, helping move complex installations from plans and hardware lists into operational environments.
The operating problem
A live parking technology deployment is not one product. It is a chain of dependencies: cameras and ANPR, entry and exit hardware, payment terminals, barriers, local networking, signage, civil and electrical works, software configuration, customer processes and commissioning.
A weakness in any one interface can stop the entire customer journey. The work therefore required more than schedule tracking: technical assumptions had to survive contact with real sites, real contractors and real users.
My role
I led deployments and field-service activity across the UK and Europe, moving from Deployment Manager into a European director role. The work sat between design, suppliers, software, hardware, site teams and customer operations.
I was close enough to the technical detail to challenge network layouts, installation sequencing and commissioning issues, while still owning the broader delivery picture: readiness, dependencies, supplier coordination, risk and go-live.
Zubiarte, Bilbao
The Zubiarte deployment is a useful example because the finished environment makes the integration visible. Payment hardware, customer instructions, branding and software all had to operate as one public-facing service rather than as separate work packages.
The launch photo captures the completed payment environment at go-live, with the customer-facing hardware, instructions and branding working together as one system.
From parking to multi-use infrastructure
The same delivery mindset later extended into REEF’s broader use of urban sites, including modular kitchen and utility infrastructure. The physical systems changed, but the programme problem stayed familiar: coordinate design, services, suppliers, access, build activity and operational readiness so the site works as a whole.
What this demonstrates
My technical background changes how I manage delivery. I can move between programme controls and the actual interfaces where software, networks, equipment, utilities, installers and live operations meet — which is often where the difficult problems are hiding.